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Film Fellows

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two students filming at a bakery with a counter with a piece of cake placed on it.

We have been anxiously awaiting to share with you our amazing Film Fellows program! You may be asking, what is Film Fellows? Well, it is an awesome partnership between Anderson University and Bankable. The Cinema Media and Arts program has some phenomenal students who film and create content with our clients.  

Not only do students get hands-on experience doing what they love, but they are also able to help spread what Bankable does for small businesses through video content. So far, the Film Fellows have worked on three projects. We are so excited to share them with you.

Coal Ironworks

The first one that we have to share is our video with Coal Ironworks:

Two practicing blacksmiths, Nathan Brandt and Andrew Davis, created the first-ever functional press that could operate on standard house power. It took many trials, but eventually, they were successful. Bankable is honored that we could be a part of their journey and proud to see Coal Iron Works become bankable. 

Twitter 101 for Small Business

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What is Twitter?

Twitter is a form of social media that is used to convey short messages and updates. These updates are called “Tweets.” Twitter found its unique edge in the social media market by introducing a 140 character limit for any Tweet. This forces the user to be concise and mindful when wording their Tweets. This character limit classifies Twitter as a “microblogging tool.”
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What Does It Mean To Be “Bankable”?

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Becoming “bankable.”

Becoming bankable is a major milestone for every business, let alone young businesses, and unfortunately there’s not a one size fits all solution for how to get there. To be bankable means that a business is able to receive some form of traditional financing package from a bank. Whether that be a $10,000 operating line of credit or a $200,000 term loan for equipment, to grow and develop your business to the point where it no longer needs debt financing or is able to qualify for some level of bank financing is a huge achievement. And the best part… it’s not impossible to get there. Contrary to popular belief, banks are lending at an all-time high to small businesses, they have more small business focused products than ever, and they want to keep finding small businesses to help scale.
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Facebook Advertising Resources

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Why is Facebook Advertising Necessary?

Let’s say that you run a page on Facebook with 5,000 likes. When you post something on Facebook, that post gets sent to all 5,000 people who like the page, right? Unfortunately, wrong. In the recent years, Facebook has begun to reduce organic reach of posts. Standard posts are typically only are seen by 5-20% of the people who “like” the page in question, and hardly anybody who does not “like” the page in question. Therefore, a knowledge of Facebook advertising is needed in order to use Facebook as a significant online presence tool. However, you don’t need to have a huge advertising budget to see success: with the information given here, you can get positive results with a minimal budget. This document includes a list of relevant terms to Facebook advertising, as well as some links to very detailed guides on Facebook advertising.
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Instagram 101 for Small Business

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What is Instagram?

Instagram is a social media platform that focuses specifically on visual media. Each post has to be either a picture or a video with a 60 second limit. A text caption can accompany these posts, but no text can be posted without posting a picture or video. This separates Instagram from other forms of social media such as Facebook or Twitter. Facebook bought Instagram in 2012, and have developed some similarities in each platform (such as live video capabilities).
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5 Small Business Blogs You Need to Check Out

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Blog-reading should be an important part of your routine. For small business owners, it is a productive way to understand movements in your industry, find motivation for your work ethic, or even find new ideas to try with your business. Most small business blogs take 5 minutes or less to read, and can contain helpful information designed to assist you with operating your business. Are you interested in adding blog-reading to your daily routine? Do you need a place to start? We have five great small business blogs featured below that we have personally found to regularly feature excellent, informative content. 

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