Becoming “bankable.”Becoming bankable is a major milestone for every business, let alone young businesses, and unfortunately there’s not a one size fits all solution for how to get there. To be bankable means that a business is able to receive some form of traditional financing package from a bank. Whether that be a $10,000 operating line of credit or a $200,000 term loan for equipment, to grow and develop your business to the point where it no longer needs debt financing or is able to qualify for some level of bank financing is a huge achievement. And the best part… it’s not impossible to get there. Contrary to popular belief, banks are lending at an all-time high to small businesses, they have more small business focused products than ever, and they want to keep finding small businesses to help scale.
Why is Facebook Advertising Necessary?Let’s say that you run a page on Facebook with 5,000 likes. When you post something on Facebook, that post gets sent to all 5,000 people who like the page, right? Unfortunately, wrong. In the recent years, Facebook has begun to reduce organic reach of posts. Standard posts are typically only are seen by 5-20% of the people who “like” the page in question, and hardly anybody who does not “like” the page in question. Therefore, a knowledge of Facebook advertising is needed in order to use Facebook as a significant online presence tool. However, you don’t need to have a huge advertising budget to see success: with the information given here, you can get positive results with a minimal budget. This document includes a list of relevant terms to Facebook advertising, as well as some links to very detailed guides on Facebook advertising.
What is Instagram?Instagram is a social media platform that focuses specifically on visual media. Each post has to be either a picture or a video with a 60 second limit. A text caption can accompany these posts, but no text can be posted without posting a picture or video. This separates Instagram from other forms of social media such as Facebook or Twitter. Facebook bought Instagram in 2012, and have developed some similarities in each platform (such as live video capabilities).
Blog-reading should be an important part of your routine. For small business owners, it is a productive way to understand movements in your industry, find motivation for your work ethic, or even find new ideas to try with your business. Most small business blogs take 5 minutes or less to read, and can contain helpful information designed to assist you with operating your business. Are you interested in adding blog-reading to your daily routine? Do you need a place to start? We have five great small business blogs featured below that we have personally found to regularly feature excellent, informative content.