Facebook Insights is an analytical tool that was developed by Facebook in order to help page moderators understand the analytical information that goes behind social media success. Facebook Insights can provide information on user demographics, historical performance, post reach, and more. Essentially, the tool is the key to achieving optimized Facebook business usage. Facebook Insights can only be accessed by users who are administrators of the page in question. This tool is extremely useful, but can also be confusing at a first look. In order to help ease users into the process of using Facebook Insights to improve your social media use, here are 4 of the most important areas of Insights to focus on.