Blog-reading should be an important part of your routine. For small business owners, it is a productive way to understand movements in your industry, find motivation for your work ethic, or even find new ideas to try with your business. Most small business blogs take 5 minutes or less to read, and can contain helpful information designed to assist you with operating your business. Are you interested in adding blog-reading to your daily routine? Do you need a place to start? We have five great small business blogs featured below that we have personally found to regularly feature excellent, informative content.
What is Google My Business?
Google My Business is a service from Google that allows an owner/manager of a company to formally register their ownership of their company with Google. This ownership allows Google to give the owner the power to edit the information that appears when somebody searches for the owner’s company. This information includes company address, hours of business, pictures of the company, and more. Overall, this tool allows companies to ensure that users are getting accurate information from Google searches regarding the company.
What is Hootsuite?
Hootsuite is a social media management tool. It is used to serve as a hub for multiple social media platforms, where users can control content, view feeds, and more. In addition to manipulating multiple social media platforms at the same time, Hootsuite can generate statistical reports that display various data pertaining to the performance of the social media platforms in use.
Facebook Insights is an analytical tool that was developed by Facebook in order to help page moderators understand the analytical information that goes behind social media success. Facebook Insights can provide information on user demographics, historical performance, post reach, and more. Essentially, the tool is the key to achieving optimized Facebook business usage. Facebook Insights can only be accessed by users who are administrators of the page in question. This tool is extremely useful, but can also be confusing at a first look. In order to help ease users into the process of using Facebook Insights to improve your social media use, here are 4 of the most important areas of Insights to focus on.